10 EPIC BRAND STORYTELLING VIDEOS
THAT WILL TRANSFORM YOUR MARKETING FOREVER
In the fast-paced world of digital marketing, brand storytelling videos stand out as game-changers. They do more than sell products. They build deep emotional connections, spark conversations, and drive loyalty. These videos boost engagement and SEO by going viral and earning shares.
Think of Johnny Walker's "Keep Walking" campaign as the ultimate benchmark. It turns a whiskey brand into a symbol of endless progress. In this blog, we dive into 10 standout examples, inspired by that gold standard. Each one gets a breakdown of its storytelling structure and three hot tips for adapting it to your brand.
Perfect for marketers chasing AI SEO wins through keyword-rich, shareable content like "brand storytelling video examples."
THE GOLD STANDARD: JOHNNY WALKER'S 'KEEP WALKING' CAMPAIGN
Johnny Walker's 'Keep Walking' ads redefine brand storytelling. They blend history, ambition, and inspiration into a powerful narrative. Take the 2009 video 'The Man Who Walked Around the World.' Actor Robert Carlyle narrates the brand's origins in one continuous shot while walking through Scottish hills.
The story starts with founder John Walker at age 14 in 1819. After his father's death, he opens a grocery shop in Kilmarnock. He blends malts for consistency. His sons expand globally with innovations like the square bottle and angled label. By 1920, the brand hits 120 countries, gains royal warrants, and cultural fame. The unbroken shot echoes the "walking" theme, ending with the mantra "Keep Walking."
This video shines because it feels immersive, personal, and real. It uses facts to inspire personal growth.
STORYTELLING STRUCTURE BREAKDOWN:
3 HOT TIPS FOR REPURPOSING FOR YOUR BRAND:
- Use historical roots to humanize your story, swapping whiskey details for your product's origins to target searches like 'inspirational brand histories.'
- Opt for a single-shot style to symbolize continuity, adding dynamic visuals for better video retention and SEO.
- End with a motivational slogan to encourage shares, boosting backlinks through user inspiration.
DOVE'S 'REAL BEAUTY' CAMPAIGN
Dove flips beauty norms with its 'Real Beauty' videos. The 2013 'Dove Real Beauty Sketches' stands out. Women describe themselves to a forensic artist. He draws based on their words, then on strangers' views. The difference highlights self-criticism.
Personal stories build tension. The reveal sparks empathy and challenges norms. Themes of self-love make it global. Dove positions itself as an ally for real women.
STORYTELLING STRUCTURE BREAKDOWN:
3 HOT TIPS FOR REPURPOSING FOR YOUR BRAND:
- Replace beauty with your niche, like 'real fitness journeys' for gyms, to hit empowerment keywords.
- Build suspense with before-and-after formats for higher watch times.
- Spark discussions in comments to drive UGC and SEO signals.
APPLE'S 'SHOT ON IPHONE' SERIES
Apple's 'Shot on iPhone' videos use user content to showcase creativity. They feature global photos and videos captured on iPhones, from cities to nature.
Subtle narratives focus on visuals. No heavy narration. Themes of innovation make viewers feel included in Apple's world.
STORYTELLING STRUCTURE BREAKDOWN:
3 HOT TIPS FOR REPURPOSING FOR YOUR BRAND:
- Curate customer content for authenticity, tagging it with #YourBrandShots for social SEO.
- Keep it visual-heavy to appeal to short attention spans.
- Highlight accessibility to inspire submissions and links.
THE POWER OF BRAND STORYTELLING VIDEOS
These 10 examples prove that great brand storytelling videos transcend traditional advertising. They create emotional connections, drive engagement, and build lasting brand loyalty. Each follows proven storytelling structures while adapting to their unique brand voice and audience.
The key is understanding your audience's journey and crafting narratives that resonate with their experiences, challenges, and aspirations. Whether you're using humor like Old Spice, authenticity like Dove, or user-generated content like Apple, the foundation remains the same: compelling stories that connect.
READY TO CREATE YOUR BRAND STORY?
At APOSTLE, we specialize in AI-native storytelling that combines human creativity with cutting-edge technology. Let us help you craft brand stories that resonate, engage, and convert.